Today we're speaking with Jay Baer, the renown founder of Convince and Convert/best-selling author/sought after keynote speaker. It's going to take about 10 seconds into this conversation to realize how sharp Jay's mind is (not to mention his wit). We talk about why he wrote his latest book, 'Talk Triggers', why word of mouth marketing is going to be increasingly important to the marketer of tomorrow, and how he continues to stay ahead of the curve as a marketer. And of course, we talk about alpacas, plaid suits, and fake IDs - because, why not. So let's jump right in, shall we?