FUTUREPROOF.

The Future of Commerce, Advertising Trends, and Donald Rumsfeld (ft. Dallas Lawrence, OpenX)

October 02, 2019 Season 1 Episode 44
FUTUREPROOF.
The Future of Commerce, Advertising Trends, and Donald Rumsfeld (ft. Dallas Lawrence, OpenX)
Chapters
FUTUREPROOF.
The Future of Commerce, Advertising Trends, and Donald Rumsfeld (ft. Dallas Lawrence, OpenX)
Oct 02, 2019 Season 1 Episode 44
Jeremy Goldman
Jeremy sits down with OpenX's Chief Communications and Brand Officer, Dallas Lawrence.
Show Notes

Today we’re excited to have Dallas Lawrence. He’s the Chief Communications and Brand Officer for OpenX, the programmatic advertising company. Prior to joining OpenX, Dallas served as the Chief Communications Officer for Rubicon Project, led global communications and government affairs for Mattel, and served as the chief global digital strategist for Burson-Marsteller...so it’s safe to say he knows a thing or two about a thing or two. 

In this episode, we covering a wide range of topics with Dallas, most notably:

  • The advertising trends of tomorrow
  • Today’s consumer shopping trends (OpenX recently released a fascinating report on this very topic in collaboration with The Harris Report)
  • What those trends can tell us about the future of commerce
  • How to stay humble to make better predictions on an ongoing basis
  • How to overcome your inherent biases when trying to make reliable predictions
  • Lessons learned from Donald Rumsfeld

As always, make sure to subscribe, rate and review us on iTunes, Stitcher, and wherever else suits your fancy.



×

Listen to this podcast on