FUTUREPROOF.

Don't Count Print Advertising Out! (ft. Mike Messersmith, Oatly)

November 06, 2019 Season 1 Episode 48
FUTUREPROOF.
Don't Count Print Advertising Out! (ft. Mike Messersmith, Oatly)
Chapters
FUTUREPROOF.
Don't Count Print Advertising Out! (ft. Mike Messersmith, Oatly)
Nov 06, 2019 Season 1 Episode 48
Jeremy Goldman
Jeremy sits down with Mike Messersmith at The Print Event to discuss the future of advertising - and why print advertising isn't dead by a long shot.
Show Notes

Today we’re speaking to Mike Messersmith, the General Manager of Oatly, everyone’s favorite oat milk.

We thought it was important to speak to someone in the rapidly-growing plant-based food startup world, since it’s such a hot sector today, to see what’s driving success in this world. Jeremy interviewed Mike at The Print Event in Minneapolis recently, so naturally we had a conversation about Oatly’s incredibly sharp advertising efforts, and how brands now and in the future need to think about using print and advertising in general to stand out from other brands. We also talk about measurability of advertising, since we are moving into a world where measurability is king, and what emerging mediums brands need to think about in order to be successful today.

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