Using Data to Get Predictive About the Future (ft. Jillian Ryan, eMarketer)

Today we're excited to have Jillian Ryan in the studio! In addition to being a longtime friend of Jeremy's, she's a principal analyst at eMarketer and one of the sharper analysts around, period. If you're looking to get better at using data to predict the future, this is the episode for you. 

Some highlights from this episode:

• How to acknowledge your own biases
• Jillian's research methodology
• Why you need to be a little cynical about where your data is coming from
• The importance of the peer review process

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