FUTUREPROOF.

Are Chief Marketing Officers Still Relevant? (ft. Jillian Ryan, eMarketer)

January 08, 2020 Season 1 Episode 54
FUTUREPROOF.
Are Chief Marketing Officers Still Relevant? (ft. Jillian Ryan, eMarketer)
Chapters
FUTUREPROOF.
Are Chief Marketing Officers Still Relevant? (ft. Jillian Ryan, eMarketer)
Jan 08, 2020 Season 1 Episode 54
Jeremy Goldman
Jeremy sits down again with Jillian Ryan of eMarketer to discuss the future of the CMO role. Are Chief Marketing Officers still relevant?
Show Notes

Today we're honored to be speaking (again!) to Jillian Ryan, Principal Analyst at eMarketer on a comprehensive report she developed discussing whether or not CMOs are going to be relevant in the future. 

Today we discuss: 

  • Whether or not the CMO role is still relevant, and why
  • What skills a chief marketing officer will need five years from now to be successful
  • Why the CMO role will continue to be one that turns over every few years
  • How brands will start to shift back to executives with brand marketing experience, as opposed to just performance marketing leaders

You can find our previous conversation with Jillian here.

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