How Patagonia, Blackrock, and Other Leading Brands Find Purpose (ft. Alain Sylvain, Sylvain Labs)

Recently I trekked to Manhattan’s Lower East Side for a chance to sit down with Alain Sylvain. You might know Alain as the founder of Sylvain Labs, the award-winning strategy and design consultancy. They’ve done work for Google, Patagonia, Spotify, and many other leading companies.

On this episode, we discuss:

• The connection between corporate social responsibility and the bottom line is now, and what it is likely to be in the future 
• How the brands of tomorrow need to figure out their purpose. 
• What roles will consumers play in helping brands figure out their missions? 
• How does Alain himself get better at predicting what’s to come to be more useful to brands on an ongoing basis. 

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