FUTUREPROOF.

The Future of Social Listening and Product Development (ft. Mariya Nurislamova, Scentbird)

February 26, 2020 Jeremy Goldman Season 1 Episode 60
FUTUREPROOF.
The Future of Social Listening and Product Development (ft. Mariya Nurislamova, Scentbird)
Chapters
FUTUREPROOF.
The Future of Social Listening and Product Development (ft. Mariya Nurislamova, Scentbird)
Feb 26, 2020 Season 1 Episode 60
Jeremy Goldman

It's our best-smelling episode yet, thanks to our guest, Mariya Nurislamova. You might have heard of her: at 18, Mariya left her family and homeland behind to come to the U.S. Today, she is the CEO of Scentbird, one of the most successful new startups in the beauty space.

Scentbird is a fast growing fragrance subscription that allows people to date fragrances before marrying them. Backed by Goodwater Capital, Y Combinator, Funders Club, 500 startups and others, Scentbird is a true innovator in the $14B fragrance market.

On this episode, we discuss:

  • How important is AI to a company like Scentbird, and how you can leverage a technology like AI without losing the humanity behind your business
  • The future of the subscription model in general
  • Why companies need to to bring the consumer in on the product development process
  • How brands like Scentbird, Glossier, and others have leaned into “listening” and bringing customers in on the product development process - and why this is the new normal

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

Show Notes

It's our best-smelling episode yet, thanks to our guest, Mariya Nurislamova. You might have heard of her: at 18, Mariya left her family and homeland behind to come to the U.S. Today, she is the CEO of Scentbird, one of the most successful new startups in the beauty space.

Scentbird is a fast growing fragrance subscription that allows people to date fragrances before marrying them. Backed by Goodwater Capital, Y Combinator, Funders Club, 500 startups and others, Scentbird is a true innovator in the $14B fragrance market.

On this episode, we discuss:

  • How important is AI to a company like Scentbird, and how you can leverage a technology like AI without losing the humanity behind your business
  • The future of the subscription model in general
  • Why companies need to to bring the consumer in on the product development process
  • How brands like Scentbird, Glossier, and others have leaned into “listening” and bringing customers in on the product development process - and why this is the new normal

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.