FUTUREPROOF.

Building Empathy into the Brands of Tomorrow (ft. Minter Dial)

March 26, 2020 Jeremy Goldman Season 1 Episode 63
FUTUREPROOF.
Building Empathy into the Brands of Tomorrow (ft. Minter Dial)
Chapters
FUTUREPROOF.
Building Empathy into the Brands of Tomorrow (ft. Minter Dial)
Mar 26, 2020 Season 1 Episode 63
Jeremy Goldman

Today we're speaking with Minter Dial, the marketing world's own itinerant bohemian. After 16-year international career at L’Oréal, Minter returned to his entrepreneurial roots to become a thought-leader, author, consultant and professional speaker. He has worked with world-class organizations (Google, Samsung, Remy Cointreau, and many more) to help activate their brand strategies. He's also the author of three award-winning books, producer of one award-winning documentary WWII film. Basically, he's a sharp fella.

On this episode, we discuss:

  • How Minter wrote the book Futureproof, and what the terms means to him
  • His last book Heartificial Empathy, and how it looks at why and how brands should learn to flex their empathic muscle
  • The importance of embedding empathy through your organization - not just outwards, but inwards as well
  • How to encode empathy into AI and incorporate AI alongside human-delivered processes in customer service
  • How companies can recruit, hire, onboard, train, and inspire employees to be empathetic

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

Show Notes

Today we're speaking with Minter Dial, the marketing world's own itinerant bohemian. After 16-year international career at L’Oréal, Minter returned to his entrepreneurial roots to become a thought-leader, author, consultant and professional speaker. He has worked with world-class organizations (Google, Samsung, Remy Cointreau, and many more) to help activate their brand strategies. He's also the author of three award-winning books, producer of one award-winning documentary WWII film. Basically, he's a sharp fella.

On this episode, we discuss:

  • How Minter wrote the book Futureproof, and what the terms means to him
  • His last book Heartificial Empathy, and how it looks at why and how brands should learn to flex their empathic muscle
  • The importance of embedding empathy through your organization - not just outwards, but inwards as well
  • How to encode empathy into AI and incorporate AI alongside human-delivered processes in customer service
  • How companies can recruit, hire, onboard, train, and inspire employees to be empathetic

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.