FUTUREPROOF.

The Future of Innovation: How Business Experiments Drive Growth (ft. Stefan Thomke)

April 15, 2020 Jeremy Goldman Season 1 Episode 67
FUTUREPROOF.
The Future of Innovation: How Business Experiments Drive Growth (ft. Stefan Thomke)
Chapters
FUTUREPROOF.
The Future of Innovation: How Business Experiments Drive Growth (ft. Stefan Thomke)
Apr 15, 2020 Season 1 Episode 67
Jeremy Goldman

We're excited to have on the show Stefan Thomke if you’re not already familiar with his work. He’s the acclaimed Harvard Business School professor who recently wrote Experimentation Works: The Surprising Power of Business Experiments. He’s studied business experimentation for years, which is why I thought it was so important to speak to him given that COVID-19 has forced companies to embrace disruption like never before. In this book, Stefan argues that an organization’s ability to innovate depends on constantly running business experiments – in some cases, tens of thousands a year. He draws on original research and case studies in his book, so I thought this is really the perfect time to have him on the show. 

On this episode, we discuss:

  • What the current COVID-19 crisis has to do with innovation
  • How to go about ramping up a culture of experimentation
  • The cultural shift organizations need to effect in order to become masters of experimentation
  • What is high velocity incrementalism, and how can organizations take advantage of it

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

Show Notes

We're excited to have on the show Stefan Thomke if you’re not already familiar with his work. He’s the acclaimed Harvard Business School professor who recently wrote Experimentation Works: The Surprising Power of Business Experiments. He’s studied business experimentation for years, which is why I thought it was so important to speak to him given that COVID-19 has forced companies to embrace disruption like never before. In this book, Stefan argues that an organization’s ability to innovate depends on constantly running business experiments – in some cases, tens of thousands a year. He draws on original research and case studies in his book, so I thought this is really the perfect time to have him on the show. 

On this episode, we discuss:

  • What the current COVID-19 crisis has to do with innovation
  • How to go about ramping up a culture of experimentation
  • The cultural shift organizations need to effect in order to become masters of experimentation
  • What is high velocity incrementalism, and how can organizations take advantage of it

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.