FUTUREPROOF.

TOMS' Mission of Giving, and the Future of Social Impact (ft. Amy Smith)

April 23, 2020 Jeremy Goldman Season 1 Episode 68
FUTUREPROOF.
TOMS' Mission of Giving, and the Future of Social Impact (ft. Amy Smith)
Chapters
FUTUREPROOF.
TOMS' Mission of Giving, and the Future of Social Impact (ft. Amy Smith)
Apr 23, 2020 Season 1 Episode 68
Jeremy Goldman

 We're glad we have someone who’s being very impactful in a time that’s upended all of our worlds: Amy Smith, the Chief Giving Officer of TOMS. For those of you who've been living under a rock the last 10+ years, TOMS is the shoes and apparel brand that has giving at its core, and we caught Amy shortly after TOMS announced the launch of their COVID-19 Global Giving Fund.

On this episode, we discuss:

  • How can brands futureproof themselves by starting with purpose in mind? 
  • Can consumers see through inauthentic brands that try to jump on the corporate social responsibility bandwagon, or not? 
  • Can brands get away with having a political disposition? 

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

Show Notes

 We're glad we have someone who’s being very impactful in a time that’s upended all of our worlds: Amy Smith, the Chief Giving Officer of TOMS. For those of you who've been living under a rock the last 10+ years, TOMS is the shoes and apparel brand that has giving at its core, and we caught Amy shortly after TOMS announced the launch of their COVID-19 Global Giving Fund.

On this episode, we discuss:

  • How can brands futureproof themselves by starting with purpose in mind? 
  • Can consumers see through inauthentic brands that try to jump on the corporate social responsibility bandwagon, or not? 
  • Can brands get away with having a political disposition? 

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.