This week, Jeremy and Kiran talk to Luke Skurman, founder and CEO of Niche.com. Niche transforms the way people make big life decisions by providing insight and analysis from everyday experts, Luke's goal is to make choosing a college, K-12 school, or place to live a more transparent process. We talk to Luke about why he founded Niche - AKA his origin story, why he loves Pittsburgh, and why he thinks the data can help people make better decisions in the future.