Virtual goods, digital goods, NFTs: short-term fad or long-term trend? (ft. Holden Bale, HUGE)

One of the topics I get asked about often these days is NFTs, digital goods, and virtual goods, which are overlapping topics and not exactly the same thing—well, you asked, and we listened. Let’s talk about that, shall we? I asked Leading Commerce expert, Holden Bale, Group Vice President & Head of Commerce at Huge, a global experience company I’ve covered for years—and even lost pitches to back when I ran an agency, but that’s another story. Holden lives and breathes this topic so you’re absolutely going to learn today about the future of digital goods, whether or not these are a fad or a long-term trend, which companies are innovating in this arena, and much more.

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