The term “purpose” has been hijacked. The vast majority of companies today deploy corporate purpose superficially as a promotional vehicle to makes themselves appear virtuous to the outside world or to rally employees. But purpose—if used correctly—can be a transformative way of doing business. In his book, distinguished Harvard Business School professor Ranjay Gulati argues that companies must embed purpose much more deeply than they currently do, treating it as a radically new operating system for the enterprise.
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