For brands looking to resonate with consumers, sustainability isn’t just a nice add-on. It’s table stakes. Why, then, are so many companies getting it wrong?
Today, we talk to Erin Allweiss and Melody Serafino, the co-founders of No. 29, an acclaimed PR agency focused exclusively on sustainability and social impact. Today we discuss exactly how much consumers do care about sustainability, why greenwashing is such a problem these days, and how brands can get on the right side of history.
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