FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
Why Companies Get Sustainability Wrong (ft. Erin Allweiss and Melody Serafino, No. 29)
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For brands looking to resonate with consumers, sustainability isn’t just a nice add-on. It’s table stakes. Why, then, are so many companies getting it wrong?
Today, we talk to Erin Allweiss and Melody Serafino, the co-founders of No. 29, an acclaimed PR agency focused exclusively on sustainability and social impact. Today we discuss exactly how much consumers do care about sustainability, why greenwashing is such a problem these days, and how brands can get on the right side of history.
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