In this enlightening episode, we delve into the complexities of human decision-making with Professor Dan Ariely, a leading figure in psychology and behavioral economics at Duke University. Through a series of probing questions, we explore the "Funnel of Misbelief" framework, the impact of stress on misbelief, and the influence of social cohesion on our beliefs. Ariely offers insights into the challenges posed by advanced AI in spreading misinformation, and outlines societal measures for rebuilding trust. We also discuss the pivotal role of education and discourse in enhancing critical thinking and resilience against misinformation, drawing from Ariely's extensive research and personal experiences.