Meeting the Needs of the Aging Consumer (ft. Mia Abbruzzese & Alexandra Fennell, Attn:Grace)

If there’s anything we’ve noticed from our work on this show, it’s that sometimes society focuses on the bright, shiny object instead of the quote-unquote unsexy technologies and products we as humans need to survive. One of those unsexy topics is the fact that we all have something in common: we’re all aging, every single one of us, and we don’t talk enough about meeting the needs of consumers as they age. Mia Abbruzzese and Alexandra Fennell launched Attn: Grace, the first cleaner, greener personal care brand for women 40+, starting with the $2.5B bladder leakage market. They’re on a mission to destigmatize aging, and we wanted to have them on to discuss how they’re trying to launch a disruptive product in such a challenging year.

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.