Paco Underhill is an environmental psychologist, author, and the founder of a behavioral research and consulting company Envirosell. He’s the best-selling author of Why We Buy, Call of the Mall and What Women Want, and his reach has been massive: his books have been translated into over 26 languages. We wanted to have Paco on since it’s an incredibly disruptive time for retail, and I figured there aren’t many better people to predict where retail goes from here.
On this episode we cover:
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