FUTUREPROOF.

Is Rowing the Future of At-Home Fitness? (ft. Tom Aulet, Ergatta)

March 10, 2021 Jeremy Goldman Season 1 Episode 118
FUTUREPROOF.
Is Rowing the Future of At-Home Fitness? (ft. Tom Aulet, Ergatta)
Show Notes

So many of used to have gyms we went to all the time. March 2020 happened, and many people started focusing on at-home fitness. It’s been a huge category of late, which naturally attracts competition - and innovation. Ergatta is one of those innovators that jumped onto our radar recently. They combine elegant cardio equipment with an interactive gaming experience to deliver challenging, competitive, full-body workouts in the home. 

We tracked down Tom Aulet, the founder and CEO of Ergatta, to talk with us about the future of at-home fitness, identifying a gap in an established market, whether at-home fitness is a fad or a trend, and how to convince people to try something new, like at-home rowing, site unseen.

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