FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
Is the CMO Role Broken? (ft. John Connors, Boathouse)
The world of marketing is shifting broadly, and that’s why I wanted to speak to someone who can speak broadly to the future of marketing. Enter John Connors. He started Boathouse in 2001 after years at the biggest agencies in New England and the world, whe wanted to bring a new type of performance-mindedness to the agency business. He previously served as a part of the McCann World Group Management team—at the time the largest agency in the world.
We talk to John about whether or not the CMO role is broken, what chief marketing officers are doing wrong, how they can improve, and whether or not they need to do a better job aligning with CEOs' visions.
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