The world of marketing is shifting broadly, and that’s why I wanted to speak to someone who can speak broadly to the future of marketing. Enter John Connors. He started Boathouse in 2001 after years at the biggest agencies in New England and the world, whe wanted to bring a new type of performance-mindedness to the agency business. He previously served as a part of the McCann World Group Management team—at the time the largest agency in the world.
We talk to John about whether or not the CMO role is broken, what chief marketing officers are doing wrong, how they can improve, and whether or not they need to do a better job aligning with CEOs' visions.
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