FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
Spotify, Disney, Ukraine, and Deep Purpose (ft. Ranjay Gulati)
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Jeremy Goldman
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Season 1
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Episode 171
The term “purpose” has been hijacked. The vast majority of companies today deploy corporate purpose superficially as a promotional vehicle to makes themselves appear virtuous to the outside world or to rally employees. But purpose—if used correctly—can be a transformative way of doing business. In his book, distinguished Harvard Business School professor Ranjay Gulati argues that companies must embed purpose much more deeply than they currently do, treating it as a radically new operating system for the enterprise.
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