FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
Why Logic Doesn’t Sell and Emotion Always Will (ft. author Kevin Perlmutter)
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Jeremy Goldman
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Season 1
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Episode 284
In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.
We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.
Topics Discussed:
- Why emotional intelligence drives brand relevance
- The Limbic Sparks® method for identifying emotional drivers
- How brands can differentiate through feeling—not just function
- Common mistakes that kill brand desire
- The neuroscience behind consumer behavior and loyalty
- How to evolve your brand without losing your soul
- Lessons from emotionally smart brands
- Why “making people care” is the most future-proof strategy of all
Resources:
- Brand Desire by Kevin Perlmutter
- Learn more about Kevin's work