FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
How Google’s Dominance Affects the Future of Journalism (ft. author Ari Paparo)
What if the internet as we know it is quietly ruled by one company?
Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy.
We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If you care about the business model of the internet, this episode is essential listening.
Topics Discussed:
- How Google consolidated power in digital advertising
- The myth of platform neutrality
- What publishers lost—and what they’re trying to win back
- Key moments that shaped Google’s ad empire
- Why the DOJ’s antitrust case matters more than you think
- How Google’s dominance affects the future of journalism
Resources:
- Yield by Ari Paparo (Amplify, 2025)
- Follow Ari at marketecture.tv