FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
How Unconventional Thinking Creates Breakthrough Ideas (ft. author Jason Keath)
The path to breakthrough ideas starts with… the bad ones.
In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.
In this episode, Jason and Jeremy talk about:
- Why we mythologize creativity—and how to make it practical
- The Fast & Ugly method that beats overthinking
- How constraints fuel creativity rather than stifle it
- What teams get wrong in brainstorms—and how to fix it
- Why “creative blocks” are often just fear in disguise
- The surprising neuroscience behind idea volume and quality
- Why marketers, leaders, and founders need to stop waiting for inspiration
Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.
Links:
- Jason’s site: jasonkeath.com
- Social Fresh: socialfresh.com
- Jason’s book: The Case for More Bad Ideas (Out now!)