FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
Why Great Stories Outperform Great Strategies (ft. Christina Farr, author/investor)
Every leader has data. Few have a story worth following.
In this episode of FUTUREPROOF., we sit down with Christina Farr, journalist-turned-investor and author of The Storyteller’s Advantage. Christina argues that storytelling isn’t a soft skill — it’s a business superpower. Whether you’re pitching investors, recruiting talent, or leading a team through turbulence, the right story can make the difference between momentum and mediocrity.
We explore:
- Why stories outperform facts and figures in memory and persuasion
- How startup founders use narrative to raise money before their product is ready
- The seven plot structures that show up again and again in successful company lore
- Why authenticity and vulnerability make leaders magnetic
- How to use storytelling not just in PR, but across sales, hiring, and product development
If you think storytelling is just marketing fluff, this episode will change your mind.