FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
The Future of Commerce, Advertising Trends, and Donald Rumsfeld (ft. Dallas Lawrence, OpenX)
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Jeremy Goldman
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Season 1
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Episode 44
Today we’re excited to have Dallas Lawrence. He’s the Chief Communications and Brand Officer for OpenX, the programmatic advertising company. Prior to joining OpenX, Dallas served as the Chief Communications Officer for Rubicon Project, led global communications and government affairs for Mattel, and served as the chief global digital strategist for Burson-Marsteller...so it’s safe to say he knows a thing or two about a thing or two.
In this episode, we covering a wide range of topics with Dallas, most notably:
- The advertising trends of tomorrow
- Today’s consumer shopping trends (OpenX recently released a fascinating report on this very topic in collaboration with The Harris Report)
- What those trends can tell us about the future of commerce
- How to stay humble to make better predictions on an ongoing basis
- How to overcome your inherent biases when trying to make reliable predictions
- Lessons learned from Donald Rumsfeld
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