The Future of Corporate Purpose

Can businesses still be a force for good?

It's a surprisingly complicated question.

Over the past decade, companies have been encouraged to take stands on social issues, invest in their communities, and think beyond shareholder value. More recently, many of those same organizations have faced growing political scrutiny, shifting consumer expectations, and mounting pressure to focus on short-term performance.

So where does that leave corporate purpose?

In this episode of FUTUREPROOF., Jeremy Goldman sits down with Scott M. Curran—founder and CEO of Beyond Advisers, former General Counsel of the Clinton Foundation, and author of BETTER GOOD: A Simple System for Creating Lasting Impact.

Rather than arguing that organizations simply need to "do more good," Scott makes the case for doing better good: building systems that create measurable, lasting impact instead of relying on one-off initiatives or performative gestures.

Together, they discuss:

•  Why corporate purpose has become more complicated in today's political climate. 
•  The difference between meaningful impact and performative activism. 
•  Why systems matter more than good intentions. 
•  How AI can both strengthen—and undermine—authentic leadership. 
•  Whether businesses should solve society's biggest problems at all. 
•  How leaders can create cultures of purpose that survive leadership transitions. 
•  Why trust may be the most valuable currency organizations have in the years ahead. 

As AI transforms work and institutions continue to evolve, the conversation isn't simply about doing more good.

It's about designing organizations that can keep doing good—even when the world around them changes.