FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
Are Chief Marketing Officers Still Relevant? (ft. Jillian Ryan, eMarketer)
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Today we're honored to be speaking (again!) to Jillian Ryan, Principal Analyst at eMarketer on a comprehensive report she developed discussing whether or not CMOs are going to be relevant in the future.
Today we discuss:
- Whether or not the CMO role is still relevant, and why
- What skills a chief marketing officer will need five years from now to be successful
- Why the CMO role will continue to be one that turns over every few years
- How brands will start to shift back to executives with brand marketing experience, as opposed to just performance marketing leaders
You can find our previous conversation with Jillian here.
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