FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
How to Market Journalism in an Ever-Changing World (ft. Miki Toliver King)
As some of you know Jeremy have a keen interest in journalism, and most of his background is in marketing, so it’s a special treat for us to be thinking about the future of how we market news. There’s no better person to talk to than Miki Toliver King, whom Jeremy met at this year's Collision From Home conference.
Miki is the Chief Marketing Officer of the Washington Post - the first to take on the role of CMO at the publisher. She oversees the Post's subscriptions business and national marketing campaigns, and I wanted to talk to her about the shift in the news business model, educating consumers on the importance of news and the cost it takes to produce quality journalism, the changing role of the CMO, and the overall health of the news media heading in the future.
As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.