FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
The Future of Influence ft. Jeff Ragovin (Social Native)
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Jeremy Goldman & Kiran Chetry
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Season 1
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Episode 8
This week we're talking to social media pioneer Jeff Ragovin, one of the founding forces behind Buddy Media, which Salesforce acquired for around $750m in 2012. Now he's the Chief Revenue Officer for Social Native, a company looking to redefine content marketing and recognizing everyday consumers for the microinfluencers they truly are. How will brands leverage these microinfluencers? How will this impact the role of the creative director? How will companies measure which microinfluencers truly "matter" and which don't hold much sway?If you ever wanted a show to talk about content marketing, authenticity, and Sonic Drive In all on the same episode, you’ve come to the right place.